Terms of Service
Effective date: March 2026
Welcome to PURE LIFE. These Terms of Service govern your access to and use of our website, products, services, content, and related features available through https://purelife.ae and our Shopify-powered storefront. Throughout these Terms, "PURE LIFE", "we", "us", and "our" refer to the PURE LIFE brand and its operators, and "you" or "your" refers to any user, visitor, customer, or purchaser accessing our website or placing an order with us.
Please read these Terms of Service carefully before using our website or purchasing products from us. By accessing the website, browsing our content, creating an account, subscribing to communications, or purchasing products, you agree to be bound by these Terms of Service, our Privacy Policy, our Refund Policy, our Shipping Policy, and any additional policies or notices referenced on our website. If you do not agree to these Terms, you should not use our website or purchase our products.
1. Acceptance of Terms
These Terms constitute a legally binding agreement between you and PURE LIFE. By using this website, you confirm that you are at least the age of majority in your place of residence or that you are accessing the website under the supervision of a parent or legal guardian who agrees to be bound by these Terms on your behalf. You agree to use our website only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else’s use and enjoyment of the website.
We reserve the right to update, modify, or replace any part of these Terms of Service at our discretion. The most current version will be posted on this page, and continued use of the website after changes are posted constitutes acceptance of the revised Terms.
2. About Our Products
PURE LIFE offers beauty and wellness products, including but not limited to skincare, hair care, body care, and related personal care items. We strive to ensure that product descriptions, ingredient information, usage guidance, photographs, pricing, and availability details presented on the website are accurate and current. However, we do not warrant that all content is error-free, complete, fully current, or suitable for every customer or use case.
Product images are provided for illustrative purposes and may differ slightly from the actual product due to packaging updates, manufacturing changes, lighting, display settings, or regional variations. Customers are responsible for reviewing the product details, ingredients, directions, and any warnings before use, particularly if they have allergies, sensitivities, or medical concerns. Our products are not intended to diagnose, treat, cure, or prevent any disease unless explicitly stated in accordance with applicable law.
3. Pricing and Availability
All prices displayed on our website are shown in the applicable currency or market format presented at checkout. Prices, promotions, product availability, bundles, and offers may change at any time without prior notice. We reserve the right to correct pricing errors, typographical mistakes, or inaccuracies in product information, even after an order has been submitted.
Although we make every effort to maintain accurate inventory records, there may be instances in which a product becomes unavailable after an order has been placed. In such circumstances, we may contact you to offer an alternative, delay, partial fulfillment, or cancellation with an appropriate refund for unavailable items.
4. Orders, Acceptance, and Cancellation
Placing an order on our website constitutes an offer by you to purchase the selected products subject to these Terms. Receipt of an order confirmation email does not necessarily mean that your order has been accepted. We reserve the right, in our sole discretion, to accept, decline, limit, or cancel any order for reasons including suspected fraud, product unavailability, pricing or listing errors, unusual order activity, breach of these Terms, payment authorization issues, shipping restrictions, or compliance concerns.
If we cancel an order after payment has been captured, we will issue a refund through the original payment method unless otherwise agreed. You may request cancellation of an order by contacting us promptly at info@purelife.ae. However, cancellation requests cannot be guaranteed once processing, packing, or shipment has begun. Additional terms regarding returns, exchanges, and refunds are set out in our Refund Policy.
5. Payment Terms
By placing an order, you represent and warrant that the payment information provided is accurate, current, and authorized for your use. Payments are processed through third-party payment providers integrated with our commerce platform. We do not control the independent verification or approval processes of those payment providers and are not responsible for payment authorization delays or rejections caused by banks, card issuers, or payment networks.
You agree to pay all charges incurred in connection with your order, including product prices, shipping fees, taxes, duties, and any other amounts disclosed at checkout. If a payment is reversed, charged back, or found to be unauthorized, we reserve the right to suspend further processing, refuse future orders, recover outstanding amounts where permitted by law, and take steps to protect our business from fraud or misuse.
6. Shipping and Delivery
We ship to selected markets as indicated on our website and in our Shipping Policy. Estimated processing and delivery times are provided for convenience only and are not guaranteed unless expressly stated otherwise. Delivery delays may occur due to courier capacity, customs processing, address issues, force majeure events, public holidays, weather disruptions, or other circumstances beyond our reasonable control.
Risk of loss and title for products generally pass to you in accordance with applicable law and our delivery arrangements once the order has been delivered to the shipping address provided or otherwise transferred in accordance with the selected shipping method. You are responsible for providing accurate shipping information and for promptly notifying us of any delivery issue.
7. Returns and Refunds
Returns, exchanges, and refunds are subject to our Refund Policy, which forms part of these Terms of Service. Because many of our products are personal care and cosmetic items, certain products may be non-returnable for hygiene, safety, or regulatory reasons, especially if opened, used, or tampered with. Please review the Refund Policy carefully before placing an order.
8. Intellectual Property
All content available on this website, including but not limited to text, graphics, images, logos, product names, trade dress, icons, videos, design elements, page layouts, software integrations, and other materials, is owned by or licensed to PURE LIFE and is protected by intellectual property, copyright, trademark, and unfair competition laws. The PURE LIFE name, branding, slogan "Revealing Your Natural Brilliance", and related marks may not be used without our prior written permission.
You are granted a limited, revocable, non-exclusive, and non-transferable license to access and use the website for personal, non-commercial shopping purposes only. You may not reproduce, republish, copy, distribute, transmit, modify, reverse engineer, scrape, exploit, or otherwise use any part of the website or its content for commercial purposes without our prior written consent.
9. Prohibited Uses
You agree not to use the website or its content for any unlawful, abusive, fraudulent, misleading, defamatory, or harmful purpose. Without limitation, you may not attempt to interfere with website security, upload malicious code, harvest customer information, impersonate another person, use automated means to access restricted areas, manipulate pricing or checkout systems, or violate applicable laws or regulations in connection with your use of the website.
We reserve the right to suspend or terminate access to the website, refuse service, or cancel orders where we believe a user has violated these Terms or engaged in activity that may harm our business, customers, systems, or reputation.
10. Health and Product Use Disclaimer
Any information provided on our website, including product descriptions, usage suggestions, blog content, and educational materials, is offered for general informational purposes only and does not constitute medical advice. Customers should consult a qualified healthcare professional before using any product if they are pregnant, nursing, under medical treatment, have a known allergy or sensitivity, or have any condition that may be affected by topical, ingestible, or wellness-related products.
You are responsible for following product instructions, patch-testing where appropriate, and discontinuing use if irritation or other adverse reactions occur. PURE LIFE is not liable for reactions resulting from misuse, failure to review ingredients, or use contrary to labeled instructions.
11. Disclaimer of Warranties
To the fullest extent permitted by law, the website, products, services, and all content made available through the website are provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied, or statutory, except as otherwise required by applicable law. We do not guarantee uninterrupted access, error-free operation, complete security, or that the website will always be free of harmful components.
Nothing in these Terms excludes any consumer rights or statutory guarantees that cannot lawfully be excluded under applicable law. Where such rights apply, our liability is limited only to the extent permitted by law.
12. Limitation of Liability
To the maximum extent permitted by applicable law, PURE LIFE, its owners, affiliates, officers, employees, contractors, suppliers, service providers, and licensors shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages arising out of or related to your use of the website, your inability to use the website, delays or disruptions, product misuse, loss of profits, loss of data, loss of goodwill, or unauthorized access to information, even if advised of the possibility of such damages.
To the extent liability cannot be excluded, our total aggregate liability for any claim relating to a product order or use of the website shall not exceed the amount actually paid by you for the specific product or order giving rise to the claim, except where a different limitation is required by mandatory law. This limitation is a fundamental basis of the agreement between you and us.
13. Indemnification
You agree to indemnify, defend, and hold harmless PURE LIFE and its affiliates, officers, employees, agents, contractors, and service providers from and against claims, losses, damages, liabilities, costs, and expenses, including reasonable legal fees, arising out of or relating to your breach of these Terms, misuse of the website, violation of law, or infringement of any rights of a third party.
14. Governing Law and Dispute Resolution
These Terms of Service and any dispute, claim, or controversy arising out of or relating to your use of the website, purchase of products, or relationship with PURE LIFE shall be governed by and construed in accordance with the laws of the United Arab Emirates, without regard to conflict of law principles. You agree that the competent courts of the United Arab Emirates shall have jurisdiction over disputes arising from or connected with these Terms, subject to any mandatory consumer protection provisions that may apply in your place of residence.
15. Severability and Entire Agreement
If any provision of these Terms is held to be unlawful, void, or unenforceable, that provision shall be enforced to the fullest extent permissible and the remaining provisions shall remain in full force and effect. These Terms, together with our related policies referenced on the website, constitute the entire agreement between you and PURE LIFE regarding your use of the website and supersede prior or contemporaneous communications relating to the same subject matter.
16. Contact Information
If you have questions about these Terms of Service, need assistance with an order, or would like to contact us regarding any legal or customer service matter, please email us at info@purelife.ae. Additional brand and contact information may be available through our website at https://purelife.ae.