Last updated: August 2026
Welcome to Pure Life. By accessing or using our website and purchasing our products, you agree to the terms set out below. Please read them carefully.
Pure Life is a beauty, skincare and wellness retailer based in Dubai, United Arab Emirates, operating the website purelife.ae. Established in 2020, we curate authentic products from brands including Norina, Enjoy, By Nature, ROCS, Callusan, First Step, Agiss and Pure Life.
By visiting our website, creating an account, or completing a purchase, you confirm that you are at least 18 years old (or have the consent of a parent or guardian) and that you accept these Terms of Service in full.
All prices displayed on the Pure Life website are in UAE Dirhams (AED) and include applicable VAT unless stated otherwise. We reserve the right to change prices, correct pricing errors, and modify or discontinue products at any time without prior notice.
Product images are for illustrative purposes only. While we strive for accuracy, packaging, colour and formulation may vary slightly from the images shown.
Placing an order on our website constitutes an offer to purchase the selected products. All orders are subject to acceptance and product availability. We reserve the right to refuse or cancel any order — for example, where a product is out of stock, a pricing error has occurred, or the order is suspected to be fraudulent. If we cancel a paid order, you will receive a full refund.
We currently ship within the United Arab Emirates and to selected GCC countries. Delivery times, charges and customs responsibilities are set out in our Shipping Policy, which forms part of these Terms.
Our return and refund process is governed by our Return & Refund Policy, which forms part of these Terms. For hygiene reasons, opened or used beauty products cannot be returned.
All content on this website — including text, images, logos, graphics, page layout and design — is the property of Pure Life or its suppliers and is protected by applicable intellectual property laws. You may not copy, reproduce, republish or distribute any of it without our prior written permission.
If you create an account, you are responsible for keeping your login details confidential and for all activity that takes place under your account. Please notify us immediately if you believe your account has been used without your permission.
When using our website or services, you agree not to:
Our products are cosmetic and personal care items. They are not medicines and are not intended to diagnose, treat, cure or prevent any condition. Always read the label, follow the directions for use, and patch-test new products. If you have a known allergy, a skin condition, or you are pregnant, consult a qualified professional before use.
To the fullest extent permitted by applicable UAE law, Pure Life and its affiliates are not liable for any indirect, incidental or consequential loss arising from your use of the website or our products. Our total liability in connection with any order is limited to the amount you paid for that order.
Our website and its content are provided on an "as is" and "as available" basis. We do not warrant that the site will be uninterrupted, error-free, or free of harmful components.
These Terms of Service are governed by and construed in accordance with the laws of the United Arab Emirates. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.
We reserve the right to update or modify these Terms of Service at any time. The version published on this page at the time of your order is the version that applies to that order.
If you have any questions or concerns regarding these Terms of Service, please contact us:
