Privacy Policy
Last updated: March 2026
At PURE LIFE, also referred to in this Privacy Policy as "PURE LIFE", "we", "us", or "our", we respect your privacy and are committed to protecting your personal information. PURE LIFE is an online beauty and wellness brand offering skincare, hair care, body care, and related products through our website at https://purelife.ae and through our Shopify-powered store. This Privacy Policy explains what information we collect, how we use it, when we share it, how long we retain it, the choices available to you, and how you may contact us regarding privacy questions or requests.
By accessing or using our website, placing an order, subscribing to our communications, or otherwise interacting with our services, you acknowledge that your information will be handled in accordance with this Privacy Policy. We encourage you to read this policy carefully so that you understand our practices and the steps we take to protect your information.
1. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our website, and information received from trusted service providers and partners. The categories of information we may collect include the following:
- Identity and contact information: your name, email address, phone number, billing address, shipping address, and account details.
- Order and transaction information: products purchased, order history, order value, payment status, and related customer support records.
- Payment information: when you make a purchase, payment details such as card information or other payment credentials are processed by secure third-party payment providers. We do not store full payment card numbers on our own systems unless expressly stated during a secure checkout process managed by our commerce infrastructure.
- Account and communication data: login details where applicable, preferences, reviews, messages submitted through forms, emails exchanged with our team, and marketing preferences.
- Technical and browsing data: IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, time spent on pages, links clicked, search activity, and general website interaction data.
- Marketing and analytics data: responses to campaigns, newsletter engagement, advertising interactions, audience segment information, and cookie-based behavioral signals.
- Location-related information: approximate location based on IP address and shipping destination data to help us display relevant market information, shipping options, currency, and legal notices.
We only collect information that is reasonably necessary for legitimate business purposes, including fulfilling orders, improving customer experience, ensuring website performance, and complying with legal obligations.
2. How We Use Your Information
We use personal information for business and operational purposes connected to the sale and delivery of our products and the operation of our website. Depending on how you interact with us, we may use your information to process and fulfill orders, confirm transactions, arrange shipping and delivery, send order and service communications, detect fraud, provide customer support, maintain account records, personalize website content, improve our products and services, and administer promotions or surveys where permitted.
We may also use your information for marketing purposes, including sending newsletters, promotional offers, back-in-stock notices, product recommendations, abandoned cart reminders, and educational content related to beauty and wellness. Where required by applicable law, we will send such communications only with appropriate consent or other lawful basis, and you may opt out at any time by using the unsubscribe link in the communication or by contacting us.
In addition, we use browsing and analytics information to understand how visitors interact with our website, evaluate site performance, measure campaign effectiveness, troubleshoot technical issues, optimize page design, and enhance the relevance of our product offering across the markets we serve, including the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, and Egypt.
3. Legal Bases and Legitimate Reasons for Processing
Depending on your location, applicable law may require us to identify the legal basis for processing your personal information. We may process your information where necessary to perform a contract with you, such as when we fulfill your order or respond to a service request; where necessary to comply with legal obligations, such as tax, accounting, fraud prevention, and regulatory compliance requirements; where you have provided consent, such as for certain marketing communications or cookie preferences; and where processing is in our legitimate interests, including securing our website, improving services, understanding customer needs, and operating our business effectively, provided that those interests are not overridden by your rights.
4. Sharing of Information with Third Parties
We do not sell your personal information in the ordinary meaning of the term. However, we may share your information with carefully selected third parties when necessary to operate our business and provide services to you. These categories may include:
- Shopify and commerce infrastructure providers: our online store is hosted through Shopify, which helps us operate the storefront, process orders, store customer account and order data, and support checkout functionality.
- Payment processors: secure third-party payment service providers process card payments and alternative payment methods on our behalf.
- Shipping, delivery, and logistics providers: we share relevant order and address information with couriers, delivery companies, and logistics partners so that orders can be packed, shipped, tracked, and delivered.
- Technology, analytics, and marketing providers: we may use service providers that help us with email communications, website analytics, advertising performance, customer relationship management, fraud detection, and customer service operations.
- Professional advisers and legal authorities: we may share information where necessary with lawyers, auditors, insurers, regulators, law enforcement, or courts to protect our rights, comply with legal requirements, investigate fraud, or enforce our policies.
- Business transfers: if our business undergoes a merger, acquisition, restructuring, financing, or asset sale, relevant information may be transferred as part of that transaction, subject to applicable confidentiality and legal protections.
When we share information with service providers, we expect them to handle the information securely and only for authorized purposes consistent with our instructions and applicable law.
5. Cookies and Similar Technologies
Our website uses cookies, pixels, tags, and similar technologies to operate effectively and to improve user experience. Some cookies are necessary for core functions such as page navigation, secure checkout, account login, shopping cart operation, and fraud prevention. Other cookies help us remember your preferences, analyze website traffic, measure marketing performance, personalize content, and better understand how customers engage with our site.
Cookies may be session-based, meaning they expire when you close your browser, or persistent, meaning they remain on your device for a set period unless deleted earlier. We and our third-party providers may use first-party and third-party cookies. You can usually control cookies through your browser settings, including blocking or deleting them. Please note that disabling certain cookies may affect website functionality and may limit your ability to use some features of our store.
Where legally required, we will request consent for non-essential cookies. You may also manage certain advertising preferences through applicable browser or device settings and relevant industry opt-out tools where available.
6. Marketing Communications and Your Choices
If you sign up to receive marketing messages from us, we may send updates about new product launches, promotions, restocks, educational content, curated offers, and brand announcements. You may opt out of marketing emails at any time by clicking the unsubscribe link included in the message or by emailing us at info@purelife.ae. Please note that even if you opt out of promotional communications, we may still send transactional or service-related messages, such as order confirmations, delivery updates, account notices, and important policy changes.
7. User Rights and Requests
Depending on your location and the laws that apply to your information, you may have the right to request access to the personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of certain information, object to or restrict certain processing activities, withdraw consent where processing is based on consent, and request to opt out of certain forms of marketing or data use. You may also have the right to request a copy of certain information in a portable format where required by law.
To exercise any applicable rights, please contact us at info@purelife.ae using the subject line "Privacy Request" and provide enough information for us to verify your identity and process your request. We may need to request additional information to confirm your identity before completing certain requests. We will respond in accordance with applicable legal requirements and timeframes.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer service, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with legal, tax, accounting, and regulatory obligations. Retention periods may vary depending on the type of information and the context in which it was collected.
For example, order and transaction records may be retained for accounting, tax, fraud prevention, and customer service purposes. Marketing data may be retained until you unsubscribe or request deletion, unless a longer period is necessary for compliance or legitimate business purposes. Browsing and analytics data may be stored for shorter periods or in aggregated form where appropriate. When personal information is no longer needed, we will delete, anonymize, or securely dispose of it as appropriate.
9. International Data Transfers
Because we serve customers in multiple markets and use service providers that may operate internationally, your information may be processed or stored in countries other than the country where you are located. Where data is transferred across borders, we take reasonable steps to ensure appropriate safeguards are in place, consistent with applicable legal requirements and commercial best practices.
10. Security of Information
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, and destruction. These measures may include secure hosting environments, restricted access controls, encryption technologies where appropriate, and monitoring tools intended to help prevent fraudulent or unauthorized activity. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
You are also responsible for maintaining the confidentiality of any account credentials you use and for notifying us promptly if you believe your account or information has been compromised.
11. Children’s Privacy
Our website and products are intended for a general audience and are not directed to children. We do not knowingly collect personal information directly from children in violation of applicable law. If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can investigate and, where appropriate, delete the information.
12. Third-Party Links and Services
Our website may contain links to third-party websites, tools, or social media platforms that operate independently from us. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review the privacy policies of any third-party services you access before providing personal information to them.
13. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, technologies, or services. When we make changes, we will post the revised version on this page and update the "Last updated" date shown above. Your continued use of our website after an updated policy becomes effective constitutes acceptance of the revised policy to the extent permitted by law.
14. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us at info@purelife.ae. You may also write to PURE LIFE through the contact information provided on our website at https://purelife.ae. We will make reasonable efforts to review and respond to privacy-related inquiries as promptly as possible.